Types of Resell Rights
There are many different kinds of resell rights that you can buy or sell. Those types are listed below with
explanations as to what they are.
• Resell Rights
Gives the right to resell a product: This can apply to both physical and digital products. Where digital product
is concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product
as digital products are duplicable in nature.
• Basic Resell Rights
You have the right to resell the product but your customer does not have the right to resell it to another. You
keep 100% of the profit after every sale you make.
• Master Resell Rights
You have the right to resell the product as well as the Basic Resell Rights itself to your customers. Your
customers can in turn resell the same book to their customers. The Master Resell Rights can either be bundled
together with the purchase of the product or purchased separately from the product.
• Private Label Rights
This is the grand daddy of all resell rights! Buying Private Label Rights usually give you the right to change
the product in any way you like, put your own name on it, sell resell rights or even master resell rights to others
and basically use and treat the product as it were your own creation.
• Give Away Rights
You can give the product away for free. In most cases, however, you cannot resell and/or edit it.
• Royalty Rights
You have to pay the original product author or franchisor a percentage of every sales made by you. This right
normally applies to physical products. McDonald’s and books found in bookstores are very good examples that
demonstrate this right.
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