Selling Resell Rights
As mentioned earlier on this site, selling resell rights can be even more profitable than buying resell rights
and quickly setting up an online business.
Simply put, hundreds of thousands of people are looking to start their own online business
and thousands and a large percentage of them will be trying to do it with internet marketing...and that is where
you come in and offer them an opportunity to have their own online business, almost instantly!
And the best part is, you will actually be helping these people out a great deal. Sure, you can write an e-book
and teach people how to create their own online business which will take a lot of hard work...
Or you can actually give them their first online business! It really is a win-win type of deal.
Ok, selling resell rights is a great way to make money and probably the easiest way to have your very own high
ticket product. But that’s not the only reasons selling resell rights is a very profitable and great way to make
money on the internet...
• If you convey Basic or Master Resell Rights to your product, you can leverage your marketing efforts on
an army of resellers to sell your product to a wider audience, spreading your name and status at no expense on your
part.
• While your resellers get to keep all the profits from up-front sales, you can count on their customers to be
YOUR customers as you can embed your product with your affiliate links.
• You get to charge resellers customization fee if they want to rebrand certain parts of your product with
their own affiliate links to enjoy back-end profits from the same customers.
This is an attractive back-end profit center for you as a Resell Rights product author as upon the release of
your product, you have two appealing target markets: the niche market as you have already known, and the other –
the resellers!
• Resellers are usually more motivated than affiliates as they have invested some money into purchasing
products with resell rights.
Thus you leverage your marketing efforts on a more quality group of marketers.
Reasons why becoming a resell rights author is not so great:
• Creating your own quality product demands a great deal of time and expertise on your part which you might or
might not have.
If your product is poor inequality, your resellers might not want to resell your product as it can be hard to
sell.
• You need to be able to write a persuasive sales letter for you and your resellers to use.
Writing a powerful sales letter (with a conversion rate of 1% or more) is not an easy task. If you don’t have a
flair for writing, you will do well to consider hiring a top-notch copywriter to get the task done for you. This is
crucial as once your resellers have your sales letter, you cannot do anything to change or improve the sales
letter.
• You need to create your Reseller Materials Pack such as advertisements, follow-up letters and images for
your resellers to use.
If you don’t reduce your resellers’ setting up task, either they aren’t going to get started at all or they will
do things the wrong way.
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